Brand promotion

Your brand. Ready to play.

A game gives people a part to play in your campaign. Race a delivery bike through your city, mix a new flavour, solve a product puzzle or take on a thirty-second challenge.

We build the idea around your audience and your brand. From a game that opens straight from a QR code to a larger app or event experience, we make the first interaction easy and the next attempt tempting.

Tell us about your campaign

What could your campaign become?

A challenge worth sharing

A quick reaction game, an endless runner or a puzzle with a score to beat. Give a launch or seasonal campaign a playable moment, with optional leaderboards and a clear end to each round.

A product you can play with

Let people assemble, combine or explore. A food brand could become a recipe challenge; a new service could become a small interactive world. The product becomes part of the challenge, with your colours and characters carried through the experience.

A crowd around one screen

A touch-screen challenge on an exhibition stand, a controller game at a launch or a shared score to chase at an event. Short rounds, clear instructions and a quick reset keep people moving.

Put your brand in their hands.

A quick challenge on a phone, a world to explore or a crowd cheering at your stand. Give people a moment they want to join in with.

A little daily challenge

Beat yesterday’s score, discover a new level or unlock a small surprise. A game in someone’s pocket can keep your campaign going beyond a first visit.

iPhone · iPad

Take them somewhere

Turn your product into a racetrack or your story into a world to explore. A bigger screen gives the idea room to grow.

Mac · Desktop · Steam

Give the crowd a turn

A controller, a big screen and a score to beat. Bring people to your stand, let friends challenge each other and give the next player a reason to step up.

Apple TV · PlayStation · Event screens

A scan. A tap. They’re playing.

Put a game behind a QR code on your packaging, in a shop or at an event. Make the first round easy to reach, with no download in the way.

Browser · QR codes · Campaign sites

See our game design in action.

LoopKids is our own game collection. Browse the changing scenes for a feel for our artwork, animation and interactions. Your campaign would get its own world, visual style and purpose.

LoopKids

Play, discover and learn on iPad, Mac and Apple TV. LoopKids combines playful and educational games with playtime controls for parents. Completely offline and free, with no ads, tracking, subscriptions or in-app purchases.

iOS · macOS · tvOS

View LoopKids

From a product to a playground.

What if people could play their way around your product? A sneaker becomes a track, its colours set the scene and a familiar shape becomes somewhere to explore.

  1. Find the playful idea

    Find the playful idea

    We start with what makes your product recognisable. Here, the curves of a sneaker suggest a winding track, with rings to collect and a finish to reach.

  2. Make it feel like your brand

    Make it feel like your brand

    Colour, shape and materials give the world its identity. We explore how that identity can run through the whole experience, from the first screen to the reward.

  3. Give people a reason to play

    Give people a reason to play

    The visual direction gives us a world to build around. From there, we develop the challenge, try the controls and find the small details that make another round tempting.

A product-led visual study, from a first sketch through colour to a finished game-world illustration.

A small first version. A clear launch plan.

First, we choose the central action and build a playable prototype. Does the challenge make sense without an explanation? Does the brand feel at home in the game? We test those questions before adding more levels or features.

From there, we work out the artwork, animation, sound, controls and release. Scores, reward codes, campaign measurement and connections to an existing website can be included when they serve the idea.

The handover follows the way you will run the campaign: hosting and a fixed end date, an event setup or an app with ongoing updates. Scope, budget and responsibility for each part are agreed together.

Good questions, before we start.

Does a branded game always need an app?

No. A browser game can reduce the steps between seeing a campaign and playing it. An app may be a better fit for a longer experience or specific device features. We choose the delivery format around the idea.

Can you work with our existing brand or agency?

Yes. We can start from your brand guidelines, characters and campaign concept, and agree on which parts your team or agency supplies. We check asset formats and usage rights before production.

Can we include scores, rewards or campaign tracking?

We can explore these as part of the scope. Each changes the design and implementation, so we discuss the purpose, data requirements and ongoing management before including it.

What would your brand be like to play?

Tell us about your audience, campaign and the idea you have in mind. A rough starting point is enough for a first conversation.

Tell us about your campaign